Subject Code:   HS4L004	Name: Marketing Management	L-T-P: 3-0-0	Credit: 3
Pre-requisite(s): Nil
Introduction to key drivers of the marketing process; Understanding of the exchange process and conditions of exchange; Marketing management evolution – Product, Sales, Marketing and societal marketing ; Marketing mix: 4Ps and 7Ps  ; Marketing Research  ; Product Life Cycle    and  Market segmentation ;  Targeting  and Product positioning ; Marketing Strategy & Portfolio models ;  Product and services ;  Product management and  Brand Management ; Product portfolio analysis ; Management Innovations ; New product development process ;  Physical Distribution Communication and Promotion Mix ;  Marketing Of Services ;  Rural Marketing  and  Industrial Marketing. Text/Reference Books: Philip Kotler, Kevin Lane Keller, et al., Marketing Management: A South Asian Perspective NJ : Pearson Prentice Hall., Tapan Panda, Marketing Management Text & Cases, Excel Book